Search Engine Optimization

Often the company themselves can't find their site through the major search engines, and the resulting trickle of traffic that does come in doesn't result in the level of sales expected.


Pointer Soft Technologies Pvt. Ltd. helps in development and implementation of effective website marketing strategies to acquire new clients for your business. We specialise in cost effectively finding new customers and delivering qualified sales leads for your business. The process of getting people to your site will require some effort and expenditure, but will pay off by making the most of what you have already invested in the site development, hosting and domain name registration. Pointer Soft Technologies Pvt. Ltd. offers competitive deals for web marketing. Our expert team of designers and programmers can get you a high ranking for your website on all major search engines. We also manage the websites of our clients on various search engines offering sponsored links or bidding for keywords.

Search engine optimization is a critical component of your site's success... A company will spend long hours and valuable resources developing a website to bring in vast amounts of new business from all over the world. Once the design is done and the new website published, the expectation is that new business will come from those millions of people browsing and searching the Internet each day.

However, there are at least 20,000,000 individual websites trading on the Internet, with 20,000 new domain names registered every day. Unless your site is optimized, promoted, and has a credible reciprocal linking program in place, the chances of your business being found by people or organizations who may want what you have to offer is negligible.

Our focus is to optimize web sites around the products or services your company is offering, identifying the key phrases people will use to find out about the products or services you have to offer. We then use our understanding of search engine algorithms to produce the results you need for your online business to flourish.

We focus very closely on careful analysis of our clients' needs. As a result of our successes in this area, we've developed a 5 Stage Search Engine Optimization Plan which encompasses all the major issues in promoting a site on the Web.

We've divided it into the following stages :

Web Site Analysis
Web Site Optimization
Search Engine Submission
Reciprocal Linking
Optimization and Linking Maintenance